Evertslabs.org, website growth report.

1. Keyword Research

• Google Keyword Planner (Free): Helps identify popular search terms and estimate traffic.
• Ahrefs (Paid): Offers detailed keyword insights, including search volume, difficulty, and click-through rates.
• SEMrush (Paid): Provides comprehensive keyword research, competition analysis, and keyword gap opportunities.
• Ubersuggest (Free & Paid): Great for keyword ideas and competition analysis.
• AnswerThePublic (Free & Paid): Generates keyword ideas based on questions people ask online.

2. On-Page SEO Optimization

• Yoast SEO (WordPress Plugin, Free & Paid): An all-in-one tool for optimizing content, titles, and meta descriptions.
• Rank Math (WordPress Plugin, Free & Paid): Another great WordPress plugin with advanced SEO options.
• Surfer SEO (Paid): Optimizes content by comparing it with top-ranking pages for your target keyword.
• Screaming Frog (Free & Paid): A website crawler to find broken links, duplicate content, and other on-page issues.

3. Technical SEO

• Google Search Console (Free): Tracks your site’s performance on Google, monitors indexing issues, and provides insights on search appearance.
• Screaming Frog SEO Spider (Free & Paid): Detects technical SEO issues like broken links, redirect chains, and duplicate content.
• Sitebulb (Paid): A technical SEO auditing tool that provides detailed reports and suggestions.
• GTmetrix (Free & Paid): Measures site speed and suggests improvements.
• PageSpeed Insights (Free): Analyzes your site’s speed and performance on mobile and desktop.

4. Backlink Analysis

• Ahrefs (Paid): Tracks your backlinks, competitor backlinks, and broken link opportunities.
• SEMrush (Paid): Provides backlink analytics, audits, and link-building suggestions.
• Moz Link Explorer (Free & Paid): Tracks backlinks, domain authority, and spam scores.
• Majestic (Paid): Focuses on link intelligence and backlink analysis.
• Monitor Backlinks (Paid): Tracks your backlink profile and notifies you of new or lost links.

5. Rank Tracking

• Google Search Console (Free): Tracks ranking performance for specific keywords.
• Ahrefs (Paid): Tracks keyword rankings across search engines.
• SEMrush (Paid): Offers daily updates on your keyword rankings.
• Serpstat (Paid): Tracks rankings and provides historical data.
• Rank Tracker by SEO PowerSuite (Free & Paid): Offers ranking analysis across multiple search engines.

6. Content Optimization

• ClearScope (Paid): Provides content briefs and optimization tips for better SEO performance.
• Surfer SEO (Paid): Suggests keyword density, content structure, and more.
• MarketMuse (Paid): Uses AI to improve content relevance and quality.

7. Local SEO

• Google My Business (Free): Essential for local businesses to appear in search results and Google Maps.
• BrightLocal (Paid): Focuses on local SEO auditing and tracking.
• Moz Local (Paid): Manages local business listings and improves visibility.
• Whitespark (Paid): Helps with citation building and tracking local rankings.

8. Competitor Analysis

• Ahrefs (Paid): Analyzes competitors’ backlinks, keywords, and traffic.
• SEMrush (Paid): Provides competitive data on keywords, rankings, and paid ads.
• SpyFu (Paid): Focuses on uncovering competitors’ keywords and ad strategies.

9. Analytics and Reporting

• Google Analytics (Free): Tracks traffic sources, user behavior, and conversions.
• Google Data Studio (Free): Creates detailed SEO dashboards by integrating data from multiple tools.
• SEMRush Reports (Paid): Offers automated and custom SEO reporting.
• Ahrefs Reports (Paid): Visualizes data from Ahrefs for easy reporting.

10. All-in-One SEO Suites

• Ahrefs (Paid): Covers keyword research, backlink analysis, content insights, and rank tracking.
• SEMrush (Paid): Offers a comprehensive suite for keyword research, competitor analysis, and audits.
• Moz Pro (Paid): Provides tools for keyword research, site audits, and backlink tracking.
• Serpstat (Paid): Affordable all-in-one SEO tool covering most aspects of SEO.

11. Chrome Extensions

• SEO Minion (Free): Offers quick insights on on-page SEO, SERP previews, and broken links.
• MozBar (Free & Paid): Displays SEO metrics like domain authority and link analysis directly in the browser.
• Keywords Everywhere (Free & Paid): Shows keyword search volume and CPC in search results.
• Lighthouse (Free): Built into Chrome for technical performance auditing.

Which Tools Should You Start With?

• Budget-Friendly: Start with free tools like Google Analytics, Google Search Console, and Ubersuggest.
• Advanced Needs: Invest in Ahrefs or SEMrush for a comprehensive SEO suite.
• WordPress-Specific: Use Yoast SEO or Rank Math.

Would you like recommendations on setting up any of these tools?